Sephora’s Bestsellers of 2025: What's Worth the Hype?
We’ve all been there—standing in the middle of Sephora or scrolling online for hours, trying to decide if that viral product is actually worth the splurge. With so many new beauty drops and trending bestsellers, it’s hard to know what’s truly worth it and what’s just overhyped. That’s why I did the research for you! Let’s break down Sephora’s top-selling products of 2025 and see which ones are really worth adding to your collection.
Huda Beauty - Easy Bake Blurring Loose Baking & Setting Powder (Shade Ube Birthday Cake)
What it claims to do?
A silky lilac lightweight setting powder that bakes, sets, blurs, and locks in your makeup for 10 hours giving you that airbrushed finish because of the soft rosy pink hue. This shade acts as a 2-in-1 creating a soft pink undereye where at the same time it lifts and brightens.
Key Benefits & Features
Softly Neutralizes Discoloration
Highlight Contours of the Face
Non - Cakey
Doesn't Crease
Absorbs excess Shine & Oil
No Flashback
Makeup Stays in Place All Day
Dermatologist Tested
Suitable for All Skin Types
Non - Comedogenic
Ingredient Highlights
Vitamin E: Moisturizes and strengthens the skin barrier for a smooth application.
Rice Starch Powder: Absorbs excess oil.
Micronized Powder: Allows you to layer without caking.
What People Are Saying?
One reviewer expressed disappointment with the ingredient list, specifically the use of talc, citing concerns about its effects on the endocrine system. They also felt that the vibrant pink and purple tones didn’t complement fair skin, suggesting it may be better suited for deeper skin tones. While the powder itself is finely milled, they questioned whether the $58 price tag was justified, calling the product more hype than a must-have.
This reviewer felt that the powder was overhyped, stating that aside from its purple tint, it performs like a standard setting powder similar to more affordable options. They also mentioned packaging issues, noting that the sifter makes it difficult to dispense product, requiring them to remove the net for easier access. While they appreciated the pleasant scent, they were ultimately underwhelmed by the formula and overall experience.
One reviewer was initially hesitant to try the Huda Beauty Ube Birthday Cake Powder due to concerns about talc-based powders drying out their skin or emphasizing texture. However, they were pleasantly surprised by its hydrating and blurring effect, describing their under eyes as looking airbrushed. They also loved how the purple hue helped neutralize yellow undertones, creating a bright yet subtle pink finish. For those looking for a rosy under-eye effect, they highly recommend this powder, rating it 1000/10!
Final Verdict: Is It Worth the Hype?
Yes! It is absolutely worth the hype. Based on my research, everyone is obsessed with the quality. Priced at $39 for 0.71 oz., it is a high-end product, but it delivers exceptional performance. Plus, it offers a unique shade that many brands don’t carry. The only downside is the recent packaging change, which might not appeal to everyone. However, what truly matters is the formula and the final results—and in that regard, it is worth every dime.
Rare Beauty - Soft Pinch Liquid Contour
What it claims to do?
A contour version of the soft liquid pinch blush that is weightless & easy to blend giving you a naturally sculpted look enhancing your facial features without being cakey, muddy, patchy, or greasy. Also, did I forget to mention that it's pigmented lasting all day where it won't fade and suitable for sensitive skin.
Key Benefits & Features
Inclusive Shade Range with up to 7 Shades to choose from
Buildable formula
Vegan & Cruelty Free
Pairs Well with Other Makeup
Easy Mess Free Applicator
Ingredient Highlights
Vitamin E : Moisturizes and strengthens the skin barrier for a smooth application.
Micronized Powders : Ensure a soft, blendable texture that layers without caking.
Lightweight Silicones : Help create a silky, weightless feel while improving blendability.
What People Are Saying :
This review reflects that this product is being hyped by way too many influencers. Just like this one there are other people saying that it is patchy and doesn't blend well.
In this review, the user mentions that they appreciate how little product is needed, but they found that it dried too quickly on the skin, felt chalky while blending, and appeared blotchy because of the fast drying time. They also mentioned using a brush for application.
This review highlights the ease of application and blending, which makes this liquid contour a favorite for achieving that perfect, defined look. The reviewer loves the unique shade, noting that it doesn't pull orange like many others but instead has a soft grayish hue for a natural definition. The buildable formula is a bonus for those looking to enhance their cheekbones even more. It's definitely a great option for anyone struggling to find that ideal contour shade!
I want to make it clear that I would never use incentivized reviews where people receive free products or get paid. I find that they can sometimes lack honesty. Instead, I focus only on genuine, unbiased feedback.
Final Verdict : Is It Worth the Hype?
No! While this product has received a lot of hype, I don’t think it fully lives up to it. There are positive reviews about its blendability and shade range, but I’ve also seen many people mention that it dries too quickly, feels chalky, or applies unevenly. For the price, there are other contour products that might perform better. Ultimately, it depends on your skin type and application preference, but I wouldn’t say it's worth the hype that it has been getting.
Patrick Ta - Major Headlines Double-Take Crème & Powder Blush Duo (Shade : She Left Me On Read)
What it claims to do?
This buzz-worthy blush duo features both powder and cream formulas, delivering bold, long-lasting color that seamlessly melts into the skin for a luminous, radiant finish.
Key Benefits & Features
Two-in-One Formula
Long-Lasting Wear
Blendable & Buildable
Made for All Skin Tones
Ultra-Pigmented Yet Sheer
Airbrushed Finish
Ingredient Highlights
Patented Biomimetic Pigments
Micronized Pigments
Creamy Emollient Base
Free of sulfates SLS, SLES, and parabens
What People Are Saying?
While the Blush is widely praised for its rich pigment and beautiful finish, it may not be the best choice for those with sensitive skin. One reviewer shared that although they loved the color payoff, the formula caused irritation and hives, making it unsuitable for their skin type. If you have sensitive or reactive skin, it might be worth checking the ingredients or doing a patch test before purchasing.
This person claims the blush is truly red, with the crème formula being buildable and less intense than the highly pigmented powder, which requires careful application. Overall, they consider it a great product.
They mention absolutely loving the blush, especially since it was their first from Patrick Ta. Despite some initial hesitation due to reviews about patchiness, they found the powder to apply beautifully and easily, though it’s highly pigmented, so tapping off the excess is important. They love finishing with the cream, which gives a skin-like finish, and it lasts all day. Overall, they are thrilled with the product.
Final Verdict: Is it Worth the Hype?
Yes! The Patrick Ta Major Headlines Double-Take Crème & Powder Blush Duo is absolutely worth the hype! 💖 This viral blush duo delivers a bold, long-lasting flush with a unique formula that blends seamlessly into the skin. Unlike traditional blushes, Patrick Ta’s reverse application technique—layering the cream over the powder—creates a soft-focus, airbrushed effect that looks effortlessly radiant.
DIOR: Forever Skin Perfect 24H Multi-Use Foundation Stick
What it claims to do?
It is both a makeup - skincare foundation stick that gives you a 24 hour natural blurred filter finish wear and all day hydration. The buildable medium to high coverage includes a soft lightweight texture that blends easily making it feel like you have no makeup on.
Key Benefits & Features
Buildable Coverage
Skin Perfecting Formula
Lightweight & Comfortable
Multi-Use Product
Suitable for All Skin Types
Non - Comedogenic
Ingredient Highlights
Iris Florentina Root Extract
Saccharomyces Ferment
Helianthus Annuus (Sunflower) Seed Wax
Caprylic/Capric Triglyceride
C15-19 Alkane
What People Are Saying?
This person claims that while the foundation offers a good color match, it may not be the best option for those with dry or textured skin. Despite using high-end skincare products to prep their skin, they found that the foundation sat on top of their skin, clinging to dry patches and emphasizing fine lines. Although the shade N4 was perfect for their complexion, the overall texture and finish were disappointing.
This person claims to be very disappointed with the product, despite reading many positive reviews and going to the store to get shade matched. According to their experience, the foundation wore off throughout the day and became patchy. In fact, their teen daughter even commented that they looked tired and questioned if they were wearing any foundation at all. Ultimately, they decided to return the product. If you're looking for something that stays put and provides consistent coverage, this might not be the best choice.
This person claims that they’ve never used anything like this product, despite being a former makeup artist who’s tried a wide range of products. According to their experience, the foundation looks incredible on the skin, describing it as "literal silk." They’re so impressed that they hope the product is never discontinued.
Final Verdict: Is it Worth the Hype?
No! The Dior Forever Skin Stick Foundation isn’t worth the hype. While it works well for some, I personally found that it didn’t suit my skin. It may be long-lasting, but it can cling to dry patches and emphasize texture, which isn't ideal for everyone. There are other foundations that work better for different skin types.
Milk Makeup: Cooling Water Jelly Ice Soothing Serum Stick with Niacinamide
What it claims to do?
A jelly serum stick with niacinamide that helps soothe, refresh, and reduce puffiness and redness for visibly calm skin.
Key Benefits & Features
Clinically proven to help reduce the look of redness + puffiness
Helps provide blue light protection from screen time
Safe all skin types, including sensitive + acne-prone skin
Non-comedogenic, so it won't clog pores
Fragrance-free + non-irritating
Travel-friendly + spill-proof
Ingredient Highlights
3% Niacinamide
Aloe, Caffeine, and Seawater
Redness-Calming Complex
What People Are Saying
This person claims the product didn’t live up to its promises, lacking the expected cooling sensation and breaking apart after just two uses. Even storing it in the fridge didn’t help, leading them to call it a waste of money and not worth recommending.
This person claims the product has a nice texture and a refreshing feel but isn’t worth the money. It broke after just a few uses, and they weren’t convinced of its benefits. They suggest investing in a more effective serum instead.
This person claims they were skeptical at first but were pleasantly surprised by the results. Unlike other products that didn’t work or took too long, this serum stick noticeably reduced their redness right after application. While it didn’t eliminate all redness, it made a significant difference and felt great on the skin. They also appreciate the ingredients and highly recommend it for those with redness concerns.
Final Verdict: Is it Worth the Hype?
No! It’s not worth the hype. While some enjoy the refreshing feel and slight redness reduction, many users report that it lacks a strong cooling effect, breaks easily, and doesn’t provide long-term benefits. For the price, there are more effective and durable serums available.
Charlotte Tilbury : Airbrush Flawless Waterproof Setting Spray
What it claims to do?
A lightweight waterproof setting spray to prime and set your makeup for up to 16 hours without melting, fading, or setting into fine lines giving you that airbrush look.
Key Benefits & Features
Makeup Stays in Place for up to 14 hours
Hydrating to keep skin moisturized
Weightless formula provides comfortable feel without feeling heavy
Delicate fresh floral scent
Suitable for All Skin Types
Ingredient Highlights
Film-Former Polymers
Japanese Green Tea
Aromatic Resin
What People Are Saying
This person claims that the Charlotte Tilbury Setting Spray was the worst they’ve tried. They mentioned that it caused their makeup to pill, felt sticky, and the spray nozzle was broken. They also noticed stains on their foundation from the setting spray.
This person claims that they don’t understand the hype surrounding the Charlotte Tilbury Setting Spray. They felt it didn’t improve makeup longevity, blending, or airbrush effects. They found it overrated, believing that the price mainly reflects the brand name. They stated that it made their makeup look worse and prefer alternatives like MAC Fix Plus, One/Size, and Benefit’s POREfessional. They wouldn’t repurchase.
This person claims that the Charlotte Tilbury Setting Spray has completely transformed their makeup routine. They mentioned that, for the first time, their makeup lasted much longer than usual. They also noted that the spray gave their skin a glowing finish after just one use. They highly recommend purchasing it, encouraging others to head to Sephora.
Final Verdict : Is it Worth the Hype?
Yes! The Charlotte Tilbury Airbrush Flawless Setting Spray is definitely worth the hype! Despite some mixed reviews, many users on Reddit and other platforms swear by its ability to transform their makeup. Even when their makeup isn’t looking great, a quick spritz of this spray helps set everything in place, making it appear more fresh, radiant, and long-lasting.
Saie : Glowy Super Gel Lightweight Dewy Multipurpose Illuminator
What it claims to do?
A gel lightweight non - comedogenic illuminator to enhance your complexion with a natural, dewy glow that can be used for a subtle glow, mixed with foundation, or highlighter.
Key Benefits & Features
Hydration and Brightening
Versatile Application
Lightweight and Glitter-Free
Skin-Loving Ingredients
Suitable for All Skin Types
Ingredient Highlights
Plant-Derived Glycerin
Olive-Derived Squalane
Rosehip Seed Oil
What People Are Saying
This reviewer had an extremely negative experience, describing the product as patchy, chunky, and unwearable. They were especially frustrated by the glittery texture, which seemed to apply unevenly. If you prefer a smooth, seamless glow, this might not be the best choice. However, experiences can vary, so it may be worth checking reviews or testing it in-store before purchasing.
This reviewer suspects a formula change, noting that the product now feels heavier on the skin and has an unexpected baby powder scent. While they previously loved how lightweight and dewy it was, their recent purchase left them disappointed. If you were a fan of an older version, it might be worth checking recent reviews or testing it in-store before repurchasing.
This reviewer loves the product, noting that it deepens their skin tone by about three shades for a bronzed, tanned look. They do mention it has some glitter, but suggest mixing it with moisturizer for a more subtle effect. Their enthusiasm led them to purchase the full-size version, which speaks to their satisfaction! If you’re looking for a warm, glowy boost, this might be a great option.
Final Verdict : Is it Worth the Hype?
No! It’s Not Worth the Hype. While some enjoy the glow, many reviews mention patchiness, excessive glitter, and a heavy feel. The formula may have changed, making it less user-friendly. For the price, there are better, more reliable alternatives that deliver a smoother, more natural glow.
Glow Recipe : Watermelon Glow Niacinamide Dewy Flush - Brightening Serum Blush
What it claims to do?
A tinted cheek serum that hydrates, enhances fullness, and brightens dark spots while delivering a buildable, natural-looking flush that seamlessly blends into the skin.
Key Benefits & Features
Makeup infused with Skin - care benefits
Helps brighten dark spots, improve texture, minimize pores, and hydrate
Multi - use product can be used for the lip or cheek
For people with dryness, dullness, or dark spots
Seamless skin like finish
Non - comedogenic
Suitable for All Skin Types even Sensitive Skin
Ingredient Highlights
3% Niacinamide
Watermelon Extract & Centella Asiatica
Jojoba Oil Coated Pigments
What People Are Saying
This review notes that while the product offers a nice finish, it caused a dermatitis flare for someone with sensitive skin. It’s recommended to be cautious, especially for those prone to dermatitis, as it led to irritation. While it looks good, it may not be suitable for sensitive skin.
This review expresses disappointment with the Watermelon Flush shade, describing it as splotchy and patchy. The reviewer feels that while the product has potential, it barely shows up on their skin and the current formula isn’t working for them. They ultimately recommend passing on it.
This review highlights the Berry Flush shade as a great skincare-makeup hybrid. The reviewer loves both shades for their medium skin tone, noting they’re perfect for casual days or gym sessions. While the blushes are less pigmented than typical liquid blushes, they can be built up for more color.
Final Verdict : Is it Worth the Hype?
No! I say no because while the product has a cool skincare-makeup hybrid concept and works for some users with medium-toned skin, it falls short in terms of pigmentation and buildability for others. Additionally, some reviews mention issues like patchiness, which might not make it worth the hype for everyone, especially if you're looking for a more pigmented or consistent blush.
Fenty Beauty : Gloss Bomb Stix High-Shine Gloss Stick
What it claims to do?
A Glossy medium-pigment buildable 2-in-1 lipstick lipgloss with Squalane, Vitamin E, and Shea Butter to lock in moisture for up to 8 hours.
Key Benefits & Features
Nourishing + Non-sticky feeling
Explosive Shine with Medium Pigment
Vegan and Cruelty-Free
Buildable Coverage
Easy, No-Mirror Application
Ingredient Highlights
Vitamin E
Shea Butter
Squalane
Kiwi Oil
What People Are Saying
The reviewer found the shimmering Gloss Bomb Stix to be overly glittery, describing the finish as somewhat childish despite the high shine and moisturizing formula. While the glitter applied smoothly without a gritty feel, it was difficult to remove, leaving residue on the lips even after using a makeup wipe. Due to the excessive shimmer and price, they ultimately decided to return the product.
The reviewer had high hopes for the product but was disappointed, as it ended up making their lips more chapped instead of hydrating them. After using it since September, they ultimately found it to be a letdown and not their favorite lip product.
The reviewer loves this shimmer stick, praising its unique pink and purple sparkles that aren't commonly found in drugstore makeup. They appreciate its non-sticky formula and how flattering it looks on their neutral-tan skin tone. They highlight its versatility, as it works well both on its own and layered over a lip tint.
Final Verdict : Is it Worth the Hype?
No, it’s not worth the hype. While the shimmer is unique and the formula feels nice, the overpowering glitter, lingering residue, and potential for dryness make it a letdown—especially for the price. There are better gloss options out there!
Hourglass : Vanish™ Airbrush Concealer
What it claims to do?
A weightless, waterproof, full coverage concealer with microspherical powders that blurs and brightens for up to 16 hours of skin perfection.
Key Benefits & Features
Crease - resistant light reflecting concealer
Blends seamlessly into skin
Diminishes the looks of pores and fine lines
Highly pigmented formula that evens skin tone
Conceals dark circles, blemishes, and imperfections
Smooth, natural, airbrushed finish
Suitable for All Skin Types
Non-comedogenic
Range includes shades that can be used for color correcting
Ingredient Highlights
Hyaluronic Acid
Avocado Oil
Dimethicone
Vitamin E
Peptides
What People Are Saying
The reviewer is very disappointed with the product, as it turned out to be cakey, dried too quickly, and became patchy, making it difficult to work with. Despite hearing positive things on social media as I’ve seen the product being overhyped on TikTok, their experience was negative.
The reviewer really wanted the concealer to work but found it too heavy and cakey under the eyes. After using it for a month, they also noted that it is not water or sweat-proof.
The reviewer has switched from NARS concealer to this product and is thrilled with the result. They find it rich and creamy, similar to NARS, but even better, and now consider it their new holy grail.
Final Verdict : Is it Worth the Hype?
No! It’s not worth the hype. Despite all the praise, the formula’s quick-drying nature and tendency to accentuate dryness make it less than ideal for many skin types. There are better options out there for a flawless finish. After looking into multiple reviews, it’s clear that the Hourglass Vanish Airbrush Concealer doesn’t live up to the hype for everyone. While it offers full coverage and a smooth finish, it tends to be cakey, dries too quickly, and highlights dryness for those with dry or textured skin.
Conclusion
Sephora’s bestsellers continue to grow in popularity, but the real question is—are they truly worth the hype? After reviewing the top makeup purchases of 2025, it’s clear that some products live up to their reputation, while others may just be riding the trend wave. Whether you’re refreshing your routine or searching for your next holy grail, these bestsellers offer a mix of innovation, performance, and beauty community favorites.
Have you tried any of them? Let’s chat in the comments—what’s a Sephora bestseller you swear by?
- Beauty Insider HQ
